PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The story begins with the introduction of Zorro (Antonio Banderas), the charming and agile defender of the people of California. His real name is Don Diego de la Vega, who, under the guise of being a foppish nobleman, leads a double life as a skilled swordsman and thief. The tale takes a turn with the arrival of Elena Mendoz (Catherine Zeta-Jones), a beautiful and determined Spanish noblewoman, who comes to California seeking justice for her father's death.
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The film's success lies in its perfect blend of heart-pumping action sequences, witty dialogues, and the undeniable chemistry between Banderas and Zeta-Jones. The legendary sword fights, impressive stunts, and the iconic black mask of Zorro make for an unforgettable viewing experience. The movie's score, composed by James Horner, further elevates the film's epic feel. The story begins with the introduction of Zorro
As Zorro and Elena work together to uncover the truth behind Elena's father's demise, they find themselves entangled in a web of love, deception, and betrayal. The antagonist, Captain Harrison Love (Matt Letscher), emerges as a formidable foe, hell-bent on destroying Zorro and claiming the land for himself. For fans who prefer watching movies in Hindi,
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
